If you’re asking yourself “Should my business be on Pinterest?” or “What will Pinterest do for my business? Or maybe, “Why should my business be on Pinterest?“, I have some good news for you! I’ve put together some of the most common reasons why your business should be on Pinterest. Want to find out more about why your business might benefit from being on Pinterest?
Here are 6 reasons why your brand needs to be on Pinterest:
1. Pinterest is used by people to find ideas, new things to try, and solutions to their problems.
Pinterest users (also known as “PInners”) made up their minds and are ready to act. They search for inspiration in their feeds, browse for topics that interest them, and click on Pins to learn more once they’ve found what they’re looking for.
2. Pinterest users are open to discovering new brands.
97% of top Pinterest searches are unbranded. You don’t have to be a known brand to be successful! 80% of weekly Pinners have discovered a new brand or product on Pinterest.
3. Organic traffic at its best.
Your content fits in cohesively and helps visitors in deciding what to try next. It’s a great visual search engine that brands and retailers can use to promote their products or services while building brand or blog authority.
4. Pinterest is open to sharing your content.
Pinterest encourages users to publish links to their content, products, and services (unlike Facebook and Instagram). Every pin you create and add on the platform provides links back to your profile page. It has no limit to how many links can be shared by a specific account.
5. People on Pinterest are looking and ready to take action.
Pinners understand that pins are like previews or ads when it comes to finding what they’re looking for. They know that if they want to get an answer, get an idea, or learn more about anything, they should click and leave the platform. Also, 55% of Pinners are looking specifically for products!
6. To get discovered, you don't need a large following.
Someone with a small but engaged audience has the same chance of having their content spread as someone with a larger audience. It all comes down to the quality of your content and how it is viewed by Pinners.
So, if you’re looking to get started with Pinterest for your business, there’s no reason to wait any longer. Create a profile and start sharing some content. Start small, and then build from there once you see what kind of response you get from others. The traffic is only going to increase over time, so it’s vital that you soak up as much as possible while its still at the tipping point. Needless to say, the more high-quality content that you share with others on Pinterest, the better your results will be in the future.
If you’re feeling overwhelmed by the idea of having to set up yet another account on a new platform, check out my Pinterest Management Services. I can help you with everything from setting up the account and creating a unique strategy to monthly management.
About the Author
I am a finance geek turned into a Pinterest Specialist and on a mission to help business owners increase brand awareness, reach new audiences, and generate sales through Pinterest Marketing.