Pinterest is a visual discovery engine that can help you come up with new brands and business ideas.
It’s a platform where you can know more topics and resources that interest you, as well as connect with others who share your interests. Creating a Pinterest business account allows you to share your ideas and interact with potential customers.
Also, Pinterest can help you build your audience by driving visitors to your website or blog.
In this blog post, you’ll get to know what you’ll need to get started on Pinterest.
Pinterest for business is a one-of-a-kind marketing platform.
People who use Pinterest, unlike Facebook or Instagram, are actively looking for ideas, inspiration, and products to buy.
You’ll be able to reach them just as they’re about to make a marketing decision.
Before we get into setting up your business account, there are a few things you’ll need to get started with Pinterest marketing:
1. Pinterest Business Account
To get started with Pinterest for Business, you’ll need to create a Pinterest Business Account. You can convert your personal account to a business account if you already have one. This will get you access to analytics and some benefits on Pinterest like Verified Merchant Program.
2. A conversion-focused website!
The core purpose of a search engine like Pinterest is to bring traffic to your website; however, you’ll need a fantastic website to convert all of that great traffic.
3. Quality graphics and photos.
Because Pinterest is a visual platform, everything you share must be unique and visually compelling.
This entails having high-resolution images and good-quality photos of your products as well as visually appealing graphics that embrace your branding identity.
4. Rich Pins
You’ll need to set up Pinterest rich pins if you’re serious about using Pinterest for business. This makes your pins look more authentic and takes the correct information from your website right on the pin.
5. Keywords
People searching on Pinterest won’t be able to find your pins if you don’t include keywords in your pin descriptions. It helps search and discover your content (products, services, blogs, videos, podcasts, or any offers).
6. Scheduling Tool
Using a scheduling tool helps you big time! You can batch your content, schedule your Pins and it pins your Pins based on the date and time you choose. Tailwind is the recommended scheduling tool to use on Pinterest.
If you’re about to and want to get started with Pinterest, these things are what you’ll need to set your account off on the right foot.
If you’d like to learn more or outsource your Pinterest Management and Marketing, make sure to check out my services page to learn more about how we can work together. I’d love to chat and see if we are a great fit and how we can start boosting your business’s presence on Pinterest.
About the Author
I am a finance geek turned into a Pinterest Specialist and on a mission to help business owners increase brand awareness, reach new audiences, and generate sales through Pinterest Marketing.